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📅 5 December — 9 December. What else was interesting this week?

💰 Media Business: General Electric buys 22 full-page and five partial-page color ads in NYT. Can news be a good sustainable business. WaPo to discontinue ad tech arm Zeus as a standalone business. Astra Magazine Had Creative Freedom and a Budget — It Wasn’t Enough Details

📊 Analytics & Opinions: How to convert print readers to digital: 2 effective strategies. To address the challenges around publisher-seller transparency, our team at Video Discovery platform Primis created Sellers.guide, based on ads.txt and sellers.json data → Details

📰 Journalism: Rupert Murdoch to be deposed in $1.6 billion defamation case against Fox. Al Jazeera files a case against the IDF at the International Criminal Court (ICC) over the killing of journalist Shireen Abu Aqla.  Details

🛠 MediaTech: he New York Times had three podcasts in the top 10 US shows, Audiochuck was the top free US channel. Meta threatened to remove news from its platforms if Congress passes the Journalism Competition and Preservation Act as part of the annual defense bill, and Congress excluded it of the deffense bill. Apple News+ ranking: Circulation growth slows across top 25 US magazines  Details

🤔 Cases: In the 11 months since, the New York Times says “tens of millions” of people have played the Wordle. Puck sought to capitalize on the same idea driving the newsletter company Substack—that certain writers, with dedicated followings, can be their own profit centers.  Details