Месяц: Ноябрь 2022

🤔 ANALYTICS AND OPINIONS: Young Americans do not like FM radio. How to earn on newsletters. Social media marketing trends for 2023.
#mediaweek, vol.5

1️⃣ A new study shows more young Americans are listening to news, podcasts, and audiobooks than ever. Nearly all of that growth comes from listening on digital devices like phones, computers, smart speakers, and internet-connected TVs — and not AM/FM radio / Nieman Lab

2️⃣ Podcasts and newsletters: 5 similarities and 1 huge difference: Both podcasts and newsletters are very individual media. Hosts are a big draw in podcasts and newsletters. Podcasts and newsletters creating superfans. The rest is in WNIP / WNIP

3️⃣ In a survey conducted by WAN-IFRA earlier this year, 82% of publishers said they planned to launch at least one newsletter in 2022, 66% were looking at launching between one and five, and 12% were considering more than 10. And how do the plan to build engagement and grow revenue? / WNIP

4️⃣ 50% increased open rates with a real person as a sender. The case of Dennik / The Fix

5️⃣ Hootsuite unveils top social media marketing trends for 2023: Google, who? Social search optimisation emerges as a make-or-break skill for marketers / Hootsuite

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Opinion: «It is only by ignoring the torrent of low-quality information that people can focus on applying critical search skills to the remaining now-manageable pool of potentially relevant information» / Joshua Benton for Nieman Lab

💡 CASES: Bloomberg Media is using AI to translate its video. German daily newspaper plays games with the audience. Footballco wants to earn money on FIFA World Cup.
#mediaweek, vol.4

1️⃣ Bloomberg Media is using artificial intelligence (AI) to translate and “localise” its video content for Spanish-speaking audiences in the US and Latin America. They use Papercup, which was founded in 2017. Papercup is already a partner of Sky News and Insider, and previously worked on a project with the BBC Africa Eye team. Clients of Papercup upload their videos on to the service, choose a target language and then receive a translated version / Press Gazette

2️⃣ Der Tagesspiegel, one of the most popular German daily newspapers, has built an immersive, in-person game with the hopes that players walk away with an understanding of how their local governments work (and possibly pique their interest in participating in the real thing). As part of its local news coverage, Tagesspiegel has 12 daily newsletters; one per district in Berlin. In a city with roughly 3.5 million residents, Tagesspiegel has between 300,000 and 400,000 subscribers across the dozen newsletters / Nieman Lab

3️⃣ How to monetize FIFA World Cup? Have a look at Footballco‘s strategy. It has acquired three more football publications in the years since it was sold by Dazn. And that will help them to earn ads money. That’s simple. But also they develop print magazine Mundial that they bought early 2022. Now it has more then 25 000 subscribers. Another way to earn money — is subscription. Footballco wants to almost double the price — to £60 by adding more things to that subscription package / Digiday

📝 JOURNALISM: US are going to investigate reporter’s death in Palestine, NPR opens Kyiv bureau, Facebook won’t fact-check Trump.
#mediaweek, vol.3

1️⃣ US DOJ opened an investigation into the fatal shooting of Palestinian American journalist Shireen Abu Akleh. Oficial Israel calls the probe a “grave mistake”. Abu Akleh’s supporters accuse Israel of intentionally killing the 51-year-old / AP

2️⃣ NPR News plans to open a Kyiv bureau led by international correspondent Joanna Kakissis for more “consistency and depth” in covering the war / Radio Ink

3️⃣ Steven Ginsberg, a longtime editor at The Washington Post, will start as editor of sport news media The Athletic in January / NYT

4️⃣ The Boston Globe announces NPR SVP for News Nancy Barnes will be its next editor, succeeding Brian McGrory on February 1 to become the first woman in the role / Boston Globe

5️⃣ Facebook’s fact-checkers will need to stop fact-checking former President Donald Trump following the announcement that he is running for president. Because “political speech is ineligible for fact-checking” / CNN

💰 MEDIABUSINESS: Podcasting is profitable, Forbes could cost ~$800M, Morning Brew is laying off.
#mediaweek, vol.2

1️⃣ The consortium in exclusive talks to buy Forbes Media includes investment firms GSV Ventures and SUN Group (India), and the deal would value Forbes at ~$800M. By the way, SUN Group has been in talks with Forbes about a potential deal for years / Axios

2️⃣ The editor of the UK’s Tortoise says podcasting is profitable for the slow news publisher and the “bedrock of everything we do”, despite huge investment costs / Press Gazette

3️⃣ Kelsey Darragh, former staffer of BuzzFeed doing a documentary about BuzzFeed. The filmmaker say they plan to track BuzzFeed’s “rapid ascent and dominance in the early days of viral video,” but it’s not all clicks and soaring traffic / Variety

4️⃣ Newsletter Morning Brew is laying off 14% of its staff. CEO Austin Rief says the cuts are due to “a lot of fear and uncertainty” in the economy which is spooking advertisers / Max Tani

5️⃣ The Financial Times launched Fashion Matters, a weekly newsletter on the intersection of business, culture, politics and style. FT fashion editor Lauren Indvik will be the editor of the new project. She was the founding editor-in-chief of Vogue Business / FT

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Interview: Axel Springer CEO Mathias Döpfner on expanding Politico to foreign capitals by adding 100-150 staff (and nothing about Protocol that was closed this week) / NY Magazine

🫠 TOP OF THE WEEK: Protocol (aka «Politico for Tech») shuttered on Tuesday.
#mediaweek, vol.1

What’s going on: Protocol, that was launched by former Politico owner and publisher Robert Allbritton in February 2020, shuttered this week and going to lay off dozens of staffers. The news organization ceased publishing on its website on Thursday. Flagship newsletter, Source Code, will continue publishing for several more weeks, but all other newsletters stoped.The site’s roughly 60 staffers will be let go after Dec. 16 and will be eligible for eight weeks of severance.

What is Protocol: As Allbritton said, Protocol is like a Politico but about the technologies. «We start completely from the scratch, we do not enter the market with something ready-to-use. No one in the technomedia world talks about this topic in terms of people, power and politics». He wanted to replicate Politico’s successful model for the technology industry.

Tim Grieve (Protocol EIC) wrote in the welcome letter back in 2020: «We’ll focus on the people, power and politics of tech, with no agenda and just one goal: to arm decision-makers in tech, business and public policy with the unbiased, fact-based news and analysis they need to navigate a world in rapid change».

The problems of new media started from the very beginning — just after 2,5 months the owner of Protocol fired 13 persons (including journalists).

In August 2021 Axel Springer bought Politico and Protocol as well. That acquisition resulted in Protocol, which had operated independently, being folded into Politico Media Group. Protocol will again fall significantly short of revenue goals in 2022. And the outlook for next year looked grim, given the worsening economy and battering the technology industry has endured in recent months.

What’s next: Nothing. But something is going to change in Politico. Politico will beef up its tech coverage. And without Protocol Politico US and EU will combine to form one operational company with a single executive team. Claire Boussagol, CEO of Politico Europe, will leave the company.

🤔 Media Insight Project‘s report: Gen Z and Millennials follow prefer to read «news you can use» more then «hard news».

News you can use:

→ traffic, transportation, and weather (follows by 21%);
→ COVID-19 information (follows by 20%);
→ health or mental health (follows by 15%).

Hard news:

→ national politics and government (15%);
→ social issues — abortion, gun policy, or LGBTQ issues (15%);
→ crime and public safety (13%).

What else:

→ Facebook remains the most-used social media platform for all six of the most-followed topics. I.e. for national politics, Facebook (25%) is rivaled by YouTube (23%) and Twitter (20%). As to TikTok young people often use it for news about social issues (where 19% of close followers use it) and health or mental health (12%).

→ Eighty percent of those who say they follow crime and safety most often have no college degree, compared to the 67% of the overall population ages 16 to 40.

→ Local news media — including local TV stations and local newspapers — are key sources that Gen Z and Millennials use to get information about crime, COVID-19, and traffic and weather.

→ Gen Z and Millennials who prefer some topics, like national politics, are more likely to pay for news than those who prefer other topics

Source: American Press Institute

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About the authors of this report: Media Insight Project is a collaboration of The Associated Press-NORC Center for Public Affairs Research and the American Press Institute.

💡 Committee to Protect Journalists issued a guide for the journalists who are going to cover FIFA World Cup in Qatar.

Why it is important: Be aware that Qatar authorities are likely to have an access to everything you do during the World Cup. The country has been repeatedly accused of violating human rights (i.e. during the construction of infrastructure for the World Cup). Besides, the country’s authorities are extremely intolerant on issues of gender identity, dress code and behavior. So you need to be prepared before you go to Doha.

In brief:

— Leave your devices at home. Wipe an old phone and laptop or purchase new ones for travel (you’ll need to install COVID tracking app that can be collecting your data, so install it on this phone, not your usual one).

— Create a new work email specifically for the trip.

— Assume your hotel room is under surveillance.

— Keep your devices with you at all times if you can.

— Wipe your devices and check in with your IT department on return.

Details: CPJ

💡 WEEKEND NEWS. Илон Маск продолжает погружать Twitter в хаос. Бывшая медиа-колумнистка WashPost запускает рассылку. У The Athletic —новый руководитель.

Падение Twitter:

😬 Крупнейший в мире медиабайер Omnicom советует своим клиентам «приостановить активность в Twitter» из-за «рисков для брендов» / The Verge

😲 Другое крупнейшее коммуникационное агентство — Group M также предупреждает своих клиентов о рисках, связанных с размещением рекламы в Twitter / Digiday

🤡 Twitter пометил статью Mediaite, критикующую Илона Маска, как «спам» с «небезопасным url». Правда, через несколько часов пометка была снята / Mediaite

Колонка: «Я не хочу присутствовать на платформах, которые будут верифицировать меня как пользователя» / MediaPost

Что ещё:

🤷🏻‍♀️ Бывшая медиа-колумнистка Washington Post Маргарет Салливан запускает рассылку на Substack о том, «что не так с прессой и как это исправить» / Media Maelstorm

🧐 Управляющий редактор Washington Post Стив Гинзберг будет руководить спортивным изданием The Athletic, которое NYT купило в 2022 году / Semafor

🤷‍♂️ Главный редактор Insider пока притормозил с реализацией своего плана вывести материалы более 60 авторов из-за пэйвола. Причина — журналистский профсоюз против / AdWeek

🏟 Спортивное издание Bleacher Report запускает серию сатирических анимационных роликов про Чемпионат мира по футболу в Катаре, который начинается 20 ноября / Digiday

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Интервью: Нобелевский лауреат журналистка Мария Ресса считает, что в 2024 году «демократия может упасть в пропасть» / Guardian