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💡 CASES: Simple revenue model works better for DAN. £134 400 per year — that’s how much local newsletter earns.
#mediaweek, vol.4

1️⃣ DAN, a US hyperlocal newspaper, built a sustainable revenue stream by charging its 500 subscribers $10 a month for a low-tech newsletter. The company is a family business created in 2019 in Albuquerque, New Mexico, US, covering a zone of about 30,000 people. Editor Peter Rice works with his wife Lindsay Wood and dad David Lee. The revenue model could not be much simpler. All stories are emailed once a week to some 500 subscribers and nothing is given away for free online. Its growth strategy is mostly word of mouth and since its inception, DAN’s audience has been growing at a steady rate of some 10 subscribers a month / Journalism.co.uk

2️⃣ Manchester-based email newsletter The Mill says it has reached profitability a month ahead of its second birthday. The outlet, which publishes through newsletter platform Substack, now has 27,000 people in Greater Manchester on its email list and 1,600 paying subscribers. Meanwhile, its sister newsletters, the Liverpool Post and Sheffield Tribune, have reached 650 and 900 paying subscribers, respectively. This gives them annualised subscription revenue of £134,400 for The Mill, £54,600 for The Post and £75,600 for the Tribune / PressGazette