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💰 MEDIABUSINESS: Shrinking of Buzzfeed. India is the third podcast market. Who are the Smiths?
#mediaweek, vol.2

1️⃣ Detailed report on Buzzfeed from PressGazette. For example, time spent on its content dropped every quarter since Q3 2021, costs remain greater than revenues / PressGazette

2️⃣ Podcast network Luminary launches in India, which PwC says is the third largest podcast consumer market at 56.7M monthly listeners / Variety

3️⃣ Some investors raise concerns that a merger with Fox would undervalue News Corp. And they are ready to vote against merger / NYT

4️⃣ Substack sees an opportunity in Twitter’s chaos and offer the authors Bestseller badges (like a blue mark on Twitter) / Poynter

5️⃣ The Athletic plans to double its coverage of professional women’s sports through a multiyear partnership with Google / Axios

Longread: A profile of Justin Smith and Ben Smith — the founders of new media Semafor. Poiltico founder Robert Allbritton calls Semafor “Axios for FT people” / CJR