💰 MEDIABUSINESS: Shrinking of Buzzfeed. India is the third podcast market. Who are the Smiths?
1️⃣ Detailed report on Buzzfeed from PressGazette. For example, time spent on its content dropped every quarter since Q3 2021, costs remain greater than revenues / PressGazette
2️⃣ Podcast network Luminary launches in India, which PwC says is the third largest podcast consumer market at 56.7M monthly listeners / Variety
3️⃣ Some investors raise concerns that a merger with Fox would undervalue News Corp. And they are ready to vote against merger / NYT
4️⃣ Substack sees an opportunity in Twitter’s chaos and offer the authors Bestseller badges (like a blue mark on Twitter) / Poynter
5️⃣ The Athletic plans to double its coverage of professional women’s sports through a multiyear partnership with Google / Axios
Longread: A profile of Justin Smith and Ben Smith — the founders of new media Semafor. Poiltico founder Robert Allbritton calls Semafor “Axios for FT people” / CJR