💰 MEDIABUSINESS: Podcasting is profitable, Forbes could cost ~$800M, Morning Brew is laying off.
1️⃣ The consortium in exclusive talks to buy Forbes Media includes investment firms GSV Ventures and SUN Group (India), and the deal would value Forbes at ~$800M. By the way, SUN Group has been in talks with Forbes about a potential deal for years / Axios
2️⃣ The editor of the UK’s Tortoise says podcasting is profitable for the slow news publisher and the “bedrock of everything we do”, despite huge investment costs / Press Gazette
3️⃣ Kelsey Darragh, former staffer of BuzzFeed doing a documentary about BuzzFeed. The filmmaker say they plan to track BuzzFeed’s “rapid ascent and dominance in the early days of viral video,” but it’s not all clicks and soaring traffic / Variety
4️⃣ Newsletter Morning Brew is laying off 14% of its staff. CEO Austin Rief says the cuts are due to “a lot of fear and uncertainty” in the economy which is spooking advertisers / Max Tani
5️⃣ The Financial Times launched Fashion Matters, a weekly newsletter on the intersection of business, culture, politics and style. FT fashion editor Lauren Indvik will be the editor of the new project. She was the founding editor-in-chief of Vogue Business / FT
Interview: Axel Springer CEO Mathias Döpfner on expanding Politico to foreign capitals by adding 100-150 staff (and nothing about Protocol that was closed this week) / NY Magazine